Katie Madding
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Adapting in-game advertising for a privacy-centric world
Adjust's chief product officer Katie Madding explores the best strategies in an ever-changing mobile market
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Mastering predictive lifetime value in the iOS 14.5+ era
Adjust's Katie Madding explores how to make accurate LTV predictions in a post-IDFA world
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Optimizing for the first 24 hours: Conversion values and iOS 14.5+
Adjust's Katie Madding explains the importance of leveraging behavioral activity in the first 24 hours of the player's journey
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Looking for the signal: Subscription app tips for iOS 14.5
Adjust's Katie Madding explores best practices for games utilising subscription models
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Hypercasual UA and ad monetization in a post-IDFA world
Adjust's Katie Madding shares some best practices to minimise the impact of iOS 14.5