Marketing
-
Steam to stop using Google Analytics
Platform to strengthen internal traffic analytics tools instead, says Google's "tracking solutions don't align well with [Valve's] approach to customer privacy"
-
Want a trailer? What you actually need is a dating sim
Meet the production studio putting your community at the heart of your marketing campaigns
-
FTC warns companies over unsubstantiated AI claims
Commission reminds businesses in all industries it will be monitoring baseless or exaggerated marketing around AI
-
Where are people going to advertise games in 2023?
Gamesight CEO Adam Lieb and CMO Nicole Yang share their views on trends across platforms from TikTok to Twitter to Reddit
-
How to get better game capture for your trailer
Specialists from The Trailer Farm share tips for getting great quality footage out of any game
-
.jpg?width=400&height=225&fit=crop&quality=70&format=jpg&auto=webp)
The future of game marketing and community | Playable Futures Podcast
Heaven Media's Mark Reed and Amplitude Studio's Romain de Waubert de Genlis discuss the role fans play in promoting and event developing games today
-
Super Nintendo World US opens on February 17
Mushroom Kingdom-themed amusement park will become a major fixture of Universal Studios Hollywood
-
Hades 2, Death Stranding 2 and Armored Core 6 revealed at The Game Awards 2022
Show also unveiled new project from Bioshock maker Ken Levine, new Crash Bandicoot party title, lots of 2023 releases
-
God of War Ragnarök storms The Game Awards 2022
Six wins for Sony's acclaimed Norse adventure, but Elden Ring named Game of the Year
-
PID Games: The "punk" indie publisher giving small studios their first chance
Stanislas Jun Peyrat talks about creating safety for new studios, and bringing fun to the games industry
-
AI moderation will cause more harm than good | Opinion
The problem of in-game abuse can only be solved through a proper commitment of resources; magical thinking about AI solutions will only make things worse
-
Four lessons Apex Legends: Mobile can teach about porting AAA franchises to mobile
GameRefinery's Erno Kiiski looks into what makes Respawn's smartphone spin-off a successful handheld title
-
The hidden costs of indie game development
Experts explore the unforeseen financial challenges of indie dev, and how you can better plan your upcoming game development journey as a new studio
-
ÜberStrategist snags marketing firm VirTasktic
VirTasktic CEO Carolyn Crummey steps into the role of ÜberStrategist’s chief marketing officer
-
Fine-tuning Tunic's marketing message
Finji CEO Bekah Saltsman identified three problems heading into the game's release and five efforts to address them
-
Video games are the new battleground for big brands
A panel of experts discuss how everyone from high-end fashion labels to celebrities are collaborating more closely with video games
-
The ultimate guide to pitching your game
Advice from all around the industry about how to pitch your game
-
Don't do that: What to avoid when soft launching a game
AppQuantum's Sergey Ryabtsev and Alina Zlotnik reflect on the mistakes made on a cancelled project and share advice on soft launching in the mobile free-to-play space
-
Pitching to work on a well-known IP
CEO Aj Grand-Scrutton talks through the process that gave Dlala Studios access to established characters like Mickey Mouse and Battletoads
-
Adapting in-game advertising for a privacy-centric world
Adjust's chief product officer Katie Madding explores the best strategies in an ever-changing mobile market
-
Nobody really wins when a video game leaks | Opinion
Getting a leak wrong is inevitable and lets everyone down
-
G Fuel fires staffers after complaints over CEO's offensive language
Current and former employees describe toxic behavior from sports and energy drink outfit's senior leadership
-
New Twitch policy enables wider strategies for building your brand | Opinion
Twitch Partners can now stream on other platforms as well, which StreamElements' Gil Hirsch says opens the door to new opportunities for content creation
Congratulations on your first follow!
We'll send you an email whenever we (or one of our sister sites) publish an article on this topic.