Selling games (Page 2)
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Making distinctive game brands
Consultants and marketing experts suggest a process that will help ensure your new gaming IP truly stands out
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Adapting in-game advertising for a privacy-centric world
Adjust's chief product officer Katie Madding explores the best strategies in an ever-changing mobile market
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How to break into the alternative app stores
Flexion's Andreas Mac Mahon goes step by step through the process of taking a game from Google Play and making it sing on other app stores
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Earning wishlists on Steam: A case study
Black Tabby Games' Tony Howard-Arias explains how Slay the Princess earned 25,000 wishlists in two weeks and gives tips to other indies looking to build their audience
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A beginner's guide to approaching influencers
Plan of Attack's Dom Lawrence shares ten tips about getting in touch with content creators and increasing your chance to get a partnership going
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What should you charge for your indie game?
At Develop:Brighton, Game If You Are founder Lewis Denby discussed pricing, vetting competitors, and estimating revenue potential
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Navigating early access: legal and practical considerations
Lawyer Anna Poulter-Jones provides a roadmap through the various regulatory and contractual issues studios will meet when soft launching their games
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How viral marketing and cultural history propelled The Wagadu Chronicles
At Develop:Brighton, Twin Drums' Allan Cudicio gave an overview of his strategies to gain traction with the studio's Afro-fantasy MMORPG
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The performance marketing approach to working with influencers
Gamesight's Nikki Demmel on how to make the most out of partnerships with content creators
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How to get your indie game noticed
PR and marketing experts offer their expertise and advice for indie developers in this GI Live Online panel
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Getting your game covered, as told by journalists
Games journalists assemble to give indie developers tips on how to efficiently pitch to the press
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Everything you need before you even think of pitching to a publisher
GYLD's co-founders break down all the information and materials that publishers request when assessing your game
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From finding investors to pitching publishers: The funding journey explained
Our panel of experts lays out everything you need to know about securing funding in the games industry right now
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How V Rising reached one million sales in just one week
GameDiscoverCo talks to developer Stunlock Studios about the secrets behind its success
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What's going on with social media and games communities right now?
Evolve PR's Colin Cummings lays out the state of play for social media and community management in gaming
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Music licensing in games: trials, tribulations, and what's next
Experts in music licensing reveal their biggest challenges, advice for publishers big and small, and what they expect from the future of music in games
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Does a Day 1 Game Pass debut make your game convert worse on Steam?
GameDiscoverCo takes a shot at answering that question by comparing pre-release hype with launch-week Steam reviews
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Charting the evolution of social instant gaming
Gismart's Alexey Avdey explores how developers and publishers can make the most of the social instant gaming opportunity
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Mastering predictive lifetime value in the iOS 14.5+ era
Adjust's Katie Madding explores how to make accurate LTV predictions in a post-IDFA world
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Could the UK's Online Safety Bill change gaming worldwide?
Fieldfisher's Frankie Everitt and John Brunning explore the ramifications of the flagship policy and what you should be doing to comply
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How Dread Hunger found and retained an audience
GameDiscoverCo talks with James Tan of Digital Confectioners to find what made the social deduction game click
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A crash course in understanding trademarks | GDC 2022
Sheridans' Tim Repa-Davies gave an overview of how trademarks work, and what to look out for when it comes to giving a publisher access to your IP rights
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TikTok lessons from Among Us' success | GDC 2022
Innersloth's Victoria Tran shared tips about how to run a games TikTok account
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Deep dive: Inside Strange Horticulture's delightful Steam success
Iceberg Interactive CEO Erik Schreuder recaps the occult plant store puzzle game's launch strategy
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A post-IDFA guide to user acquisition for indies
Tenjin's Christopher Farm offers advice on how small mobile studios can attract more players to their games in 2022
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