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Mobile games accounted for 66% of App Store spending in 2022

Data.ai's new report also says that Candy Crush Saga amassed $660 million in the US alone during the year

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Mobile games made up $110 billion of App Store $167 billion spending throughout 2022, says Data.ai.

According to the analytics firm’s State of App Revenue 2023 report, the store spend breakdown was 50% iOS, 27% Google Play, and the remaining 23% comprised of third-party stores in China.

All but 2% of mobile games revenue came from in-app purchases.

Candy Crush Saga brought in $660m in revenue in the US alone, putting it between YouTube ($770m) and HBO Max ($580m).

The next biggest games in the US were Roblox ($550m) and Coin Master ($300m).

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Jeffrey Rousseau avatar

Jeffrey Rousseau

Staff Writer

Jeffrey Rousseau joined GamesIndustry.biz in March 2021. Based in Florida, his work focused on the intersectionality of games and media. He enjoys reading, podcasts, staying informed, and learning how people are tackling issues.